This Winter Market season, Accent Decor unveiled a first-of-its-kind floral sponsorship initiative: The Celebration of Growers Showcase. Designed in partnership with leading floral farms from around the world, this immersive experience brought together large-scale floral installations, storytelling, and industry collaboration in Accent Decor’s Atlanta and Las Vegas Showrooms.

Accent Decor invited top growers to sponsor and supply florals for select, statement-making wedding and event decor, including arches and stands, throughout both showrooms. These commanding designs, longstanding signature pieces for Accent Decor, serve as key visual anchors, with their beauty best highlighted through striking floral installations. Together, they showcase the impact and versatility of these structures for weddings, special events and installations.

A New Kind of Collaboration

Each installation showcased a grower’s unique floral identity, brought to life through Accent Decor’s design lens along with the talented floral team led by Amanda Rodgers of Bouquet Atlanta and Sara Lunn of Sara Lunn Floral Studio. With many Market buyers being professional florists and event designers seeking both inspiration and unique products of all sizes, placing growers’ florals front and center created a powerful opportunity for discovery and connection.

A Shared Vision

Accent Decor remains committed to fostering collaboration and supporting the professionals who make the world a more beautiful place. “Our goal was to highlight products and create moments of visual impact where growers and florists could truly appreciate each other’s specialties in real life,” explained Angelique Witcher, Marketing Director at Accent Decor.  “These installations showcase what’s possible when quality product meets beautifully cultivated florals. It’s important for us to support our partners at every level of the industry and to give buyers an authentic, inspiring way to connect with our product and the florals.”

Meet Our Grower Partners

The Celebration of Growers features six exceptional farms whose passion, expertise, and innovation continue to shape the floral industry.

Jet Fresh Flower Distributors®, Miami, FL, is a family-owned company specializing in the import, distribution, and cultivation of premium wholesale fresh-cut flowers. The company offers customer-based shipping, sourcing exceptional flowers from around the world, delivering fresh product directly to designers’ tables. Its boutique farm, Jet Fresh Flower Growers, S.A., located in Cotopaxi, Ecuador, grows over 60 rose varieties, including its signature Hippy Psychedelic Roses, and proudly serves as the exclusive Ecuadorian representative of VIP Roses.

Featured Product: Ballata Structure

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Choice Farms, Miami, FL, is a trusted floral importer with more than 26 years of experience sourcing exceptional blooms from leading growers around the world. Known for premium roses and hard-to-find specialty varieties, Choice Farms combines thoughtful sourcing with consistent quality and personalized service. With a belief that reliability is the foundation of creativity, the Farm’s role is to provide peace of mind behind the scenes so floral creatives can bring their most inspired work to life with confidence.

Featured Product: Melora Arch

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Ball Cut Flowers, Miami, FL, is a premier breeder, propagator, and distributor of fresh cut flowers, dedicated to providing high-quality, innovative varieties to professional growers and floral designers worldwide. Founded in 1905, this family-owned company specializes in sustainable, top-performing, and, diverse, cutting-edge products. 

Featured Product: Cadenza Hanging Structure

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Alexandra Farms is a family-owned boutique grower of romantic, nostalgic, fresh-cut garden roses, nestled in the fertile savanna of Bogotá high in the Andes Mountains of Colombia. Since 2005, the farm has been dedicated to cultivating flowers with exceptional beauty, fragrance, and performance. Across 50 acres of greenhouses, more than 400 dedicated employees hand-graft, harvest, grade, and pack over 42,000 stems each day. The collections feature nearly 80 varieties of garden roses and dahlias, each carefully selected for its distinctive shape, color, and charm.

Featured Product: Gothic Arch

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Green Valley Floral is a third-generation, family-owned farm based in Monterey, California, celebrating 53 years of growing premium flowers with care and consistency. The farm specializes in garden roses, spray roses, mini calla lilies, gerberas, dahlias, field flowers, and greens. All flowers are hydroponically grown in climate-controlled greenhouses powered by solar energy and recycled water, allowing Green Valley Floral to offer high-quality, year-round blooms with a strong emphasis on sustainability.

Featured Product: Arpeggio Stand

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Rosaprima, Cayambe, Ecuador,is committed to growing the world’s most luxurious roses. Since 1995, the company’s values have remained rooted in unequaled craftsmanship, continuous improvement, and a belief that roses play an important role in life’s most extraordinary moments. With more than 150 varieties, including signature roses that captivate florists, designers, and customers worldwide, Rosaprima is more than a flower company; it is a symbol of sophistication, artistry, and timeless beauty.

Featured Products: Soprano Archway & Moon Gate

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In addition to the fresh flowers provided by featured grower partners, Alabama Smilax provided lush and festive greenery that beautifully complemented our Seasonal Holiday Decor Collection, helping to bring to life an artful and celebratory story of the holiday season.

Alabama Smilax, Evergreen, Alabama is a family-owned business with more than 50 years of experience in the floral industry. The company specializes in providing high-quality smilax and greenery for special events and everyday floral needs. With a diverse catalog of offerings, Alabama Smilax serves as a trusted partner for designers seeking reliable, premium foliage solutions.

Featured Product: Seasonal Holiday Decor Collection

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To shop Accent Decor’s arch decor wedding and  wholesale event decor including all new flower, plant and home products, visit accentdecor.com.

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